Listener Intelligence Overview

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Listener Intelligence distills NextRadio usage into insights on listening and listeners for your station, your market and about your competition. 

If you are looking for supplemental information to vet against other sources or you operate in a world where audience measurement is slow or difficult to come by, Listener Intelligence is a great resource.

The long term vision for Listener Intelligence is to create a unified platform for measuring Radio consumption by adding usage data from other sources (station-branded apps, the connected car, etc.) in order to provide you with a comprehensive view of the consumer and their behaviors.

Below is an overview of each section of Listener Intelligence.  If you have questions about the information in the portal, email us at support@dialreport.com or call us at 317-707-4303.

Station Analytics: Overview

Think of this as your Listener Intelligence home page, a dashboard that includes your station's NextRadio listening metrics, a map of listener home locations, a list of the most densely populated listener zips (hot zips), a breakout of daypart listening and your top demographics.

Since NextRadio enables listening via FM and streaming, you can summarize results by "delivery type": All (FM + streaming), Broadcast (FM listening only) or Streaming (streaming listening only).

Start by selecting a delivery type, time span, market and station from the drop down menu - then click "Apply."

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Station Analytics: Engagement

In this section you see quarter hour breakdowns of when listeners are tuned to your station. 

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How To Use These Insights

  • Identify peak times of day when listeners are listening, weekdays or weekend, by daypart
  • Determine whether or not appointment listening efforts are paying off
  • See if marketing efforts or changes to programming are having an impact



Market Measurement: Overview

In this section you see how your market is performing and how your station rates versus others in the market.  

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How To Use These Insights

  • Get a sense of your listening share within the market
  • Identify opportunities to gain listening within the market
  • See how your competitors are performing



Market Measurement: Trends

In this section you specify stations (in your market) and select listening measures in order to see a side-by-side comparison of how those measures are trending over time.

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How To Use These Insights

  • See if marketing or content efforts (by you or your competition) are impacting listening
  • Determine whether programming changes (by you or your competition) are having an impact
  • See if you are gaining ground (or losing it) to the competition



Owner View

Enables you to see listening metrics for all stations in your ownership group on one page. 

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Final Notes

To increase the quantity and quality of information available to you in Listener Intelligence, be sure to promote listening of your station on the NextRadio app -and- if you have your own station-branded app, consider implementing our reporting SDK. In doing so, the same measures and insights available for NextRadio listening can be made available in Listener Intelligence for your station-branded app.

The login page for Listener Intelligence is located here: https://portal.dialreport.com 

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