Now that you know how to create enhanced content for the basic elements of your on-air product, it’s time to learn how you can flex TagStation to create engagement with your station initiatives.
By executing the advanced concepts outlined below you maximize the value of your Now Playing data and move one step closer to TagStation Zen.
To watch an overview on using the Campaigns tool to create Companion Ads, click HERE.
Step 1: Create Companion Ads
Use the Campaigns tool to create Companion Ads to bring your non-music events to life. Companion Ads display in sync with the audio (of the spot, promo, sweeper, etc that you enhance) - providing users the ability to see your message and act upon its call-to-action.
Anything promoted heavily on-air is a great target for a Companion Ad.
Your goal is to have at least one Companion Ad running at all times.
- Set up: ~10 minutes
- Maintenance: None
- Consider the message of the spot/promo
- Gather the visual elements (image, headline, descriptive text)
- Determine an interactive enhancement that aligns w/ the audio call-to-action, gather the info
- Go to TagStation>>Campaigns and use these elements to create your Companion Ad
A note about Companion Ads
Companion Ads gain additional exposure and are easily discovered in the RECENT tab of NextRadio. For other receiving devices, the enhanced content displayed depends upon the tech and receiver.
Step 2: Tweak your Content Settings
Earlier, you may remember that we directed you to do the following in Settings >> Content:
- Music Stations should set “Replacement Content” to Station Schedule
- Talk Stations should set “Replacement Content” to Default Station Content
Replacement Content refers to the enhanced content you would like to display when you air a non-music event (spot, promo, talk bed, sweeper, etc.) that is not part of an active Campaign.
Why these Settings?
Schedule content accounts for the bulk of the visual experience on a Talk station. Using the setting above, Talk stations use their non-music events to break up the near non-stop display of Schedule content and expose the audience to Default Station Content.
Conversely, Schedule content is sometimes underrepresented on Music stations. Using the setting above, Music stations use their non-music events to expose the audience to Schedule content more frequently.