The examples from the previous chapter highlight how the Radio experience is impacted by the tech and receiving device in play: radio receivers with RDS, HD Radio receivers, NextRadio on Android + iOS devices.
This chapter focuses on the unique advantages NextRadio offers to the Radio industry.
Census-based FM usage can now be measured digitally on smartphones with an FM chip and the NextRadio app. This valuable development enables Radio's most efficient distribution platform (broadcast) to be measured and analyzed in the ways advertisers expect. It also puts the industry in a position to improve the stability and reliability of current measurement standards.
More than 100 million FM-enabled devices are in the U.S. market, and in Jan ’18 Samsung agreed to make FM available on every smartphone they sell in the U.S and Canada.
2. NextRadio improves the local Radio experience
Utilizing enhanced content from TagStation, NextRadio transforms your broadcast into the experience consumers expect.
3. NextRadio generates additional content for your users, on your behalf
NextRadio gives more than it takes, recycling the enhanced content you create in TagStation to expose users to more of what they care about, making each engagement with your station stickier.
Dynamic Cards present enhanced content in billboard-like fashion to your users.
Recently aired content is easily discovered and gains additional exposure in the station's Recent tab:
Newsfeed is a continuously updated list of content personalized to the tastes of the user.
4. NextRadio provides a feedback loop to the station
NextRadio usage is quantifiable and specific, and becomes actionable through Dial Report. Drive engagement with your station in NextRadio to improve the business intelligence available to Programming, Marketing and Sales.
5. Enhanced content increases listening and tune-ins to your station
Something as simple as album art, program-related information and providing the ability to interact impacts NextRadio usage in a number of positive ways. Read the case study HERE.