There's no doubt that enhanced content improves the Radio experience across the board.
But the strategic use of promotional power is what will grow the audience and drive usage among the measurable experiences that fuel Listener Intelligence.
Below are a few tactics to consider to create station engagement inside NextRadio.
When your station is marked a "favorite" you become a pre-set in the user's NextRadio app (listed in "My Favorite Stations" and at the top of "Live Guide").
Additionally, the content generated by Newsfeed is influenced by the stations a user has marked as favorites.
So when you're marked a favorite, that user's Newsfeed will also display your station tweets alongside other content tailored to their tastes.
2. Leverage the "Station Info" page to weave NextRadio-speak into your on-air presentation
The Station Info page displays a "Visit Site" and "Call" button, as well as Schedule cards for the personality that's on-air and up next.
When you ask listeners to call or visit your website – add a tiny bit of information to the on-air presentation:
- “or tap Call from the Station Info page in the NextRadio app”
- “or tap Visit Site from the Station Info page in the NextRadio app”
When a personality talks about their Instagram, twitter, podcasts of blog:
- "or click my Instagram handle from the Station Info page in the NextRadio app"
Note: The call and visit website buttons are configured in TagStation: Settings. The presence of Schedule cards is contingent upon entries created in TagStation: Schedule. For Schedule entries, be sure to coordinate your on-air presentation with the links created in the Schedule (e.g. be sure to link to the talent's Instagram page if they're going to talk about Instagram; their blog if they're going to mention their blog, etc.)
3. Use Cards to expose the audience to your station content
Think of Cards as mini billboards that display behind the content on your Now Playing screen.
They provide a great way to connect listeners with station initiatives: blogs, podcasts, contests, promotions, social media, etc.
Note: Cards are created in TagStation: Campaigns and include a headline, descriptive text, (optional) custom image and a number of configurable enhancements (URL link to content, a call button, SMS integration, find location <map> and add to calendar).